Innovative Curriculum

The programme is designed to provide students with the skills and knowledge needed to perform sports management tasks in various sports organisational settings. The curriculum emphasises:

• Core knowledge in general management: Students develop a deep understanding of sports management principles, operation management, and human resource management, especially in the sports industry. They also cover areas such as psychology, injury management and enhancing sports performance through safe and effective exercise and training programmes relevant and applicable to sports activities, associations and management, together with contractual and tortious relationships affecting the sports industry and activities.
• Sport Management: This course is designed to expose students to the fundamental understanding of the management function: planning, organising, leading and controlling resources effectively to accomplish organisational goals. In addition, coverage will be given to ethics, decision-making, environment, human resources and motivation to prepare students for the real sports world.
• Outdoor Recreation Management: Study how to develop the knowledge, skills and interest in outdoor activities. This course focuses on students learning the right techniques and skills for water, land and air-based activities. Students will enhance their competencies in outdoor recreation activities.
• Sport Science: Learn scientific concepts related to exercise. A primary focus of this course is for students to learn sport psychology, the human body system and anatomy, and ergogenic aids in enhancing sports performance. It includes a discussion of the benefits and proper biomechanics of specific sports.
• Sport Event Management: This programme provides students with the fundamentals, practical and managerial approach to conduct and organise sports events. It gives students a comprehensive, managerial and practical introduction to sports event management and also applies the management principles, functions and skills to align with the contemporary sports industry.
• Sports Journalism: Study the concept of writing sports news. A primary focus of this course is for students to learn writing methods in sports news, interviewing strategies and publications. Students will have increased their writing abilities and knowledge of sports journalism, which they will use to write about sports.
• Legal and ethical aspects: Study basic legal concepts related to contracts, intellectual property, and employment laws in the sports industry.
• Internship or practical training: Hands-on experience: Students gain hands-on experience through internships, industry projects, and simulation.

Comprehensive Skills Development

The programme focuses on a wide range of skills necessary for performing effectively in sports management and recreation areas and also managerial roles. These skills are designed to ensure that students are well-equipped to handle the dynamic demands of modern workplaces. Students benefit from:

• Sport Management skills: Students are exposed to any combination of skills related to planning, organising, directing, controlling, budgeting, leading, and evaluating within the context of an organisation or department whose primary product or service is related to sport or physical activity.
• Communication skills: Writing clear, professional emails, reports, memos, and letters while maintaining proper tone and formatting. Effective communication with colleagues, clients, and senior managers, including telephone etiquette and face-to-face conversations.
• Human resource management skills: Knowledge of job descriptions, recruitment strategies, and interview processes. Skills for handling employee concerns, promoting a positive work culture, and ability to assist in conducting employee evaluations.

Comprehensive Support

UNISEL is committed to providing a supportive learning environment for all students. Our comprehensive support services include:

• Academic Advising: Personalised course selection, academic progress, and career planning guidance.
• Peer Mentoring: Opportunities to connect with experienced students who can offer advice and support.
• Career Services: Provide assistance with resume writing, job search strategies, and interview preparation.
• Conducive Facilities: Access to modern classrooms, computer labs, and libraries with the latest technology.