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BACHELOR OF MARKETING (HONS)

KPT/JPT (R2/342/6/0131) 06/24 (A10585)

PROGRAM DESCRIPTION

The programme aims to produce graduates with contemporary knowledge and skills in various marketing disciplines, specifically emphasising professions with high moral and ethical values.  Bachelor of Marketing (Hons.) equips students with quantitative skills and a global outlook in the field, aiming to broaden the students’ awareness of the world in which the market operates. Professionals who need digital marketing, sales management, retailing management, public relations, service marketing and more may benefit from the Bachelor of Marketing (Hons.)  programme.  This programme also prepares students to face real-world marketing planning and strategy challenges. The syllabus includes all related courses and is designed to meet the needs of the industry.  Some courses involve practical use of current social media applications and content creation tools that fulfil the current market trends. Through regular syllabus reviews by the committee, the consistency of the syllabus is always maintained.  With a great association with alumni and industry, this programme would have a better chance of being competitive.

PROGRAMME HIGHLIGHT

Innovative Curriculum

The curriculum integrates key areas such as management, marketing, entrepreneurship, and strategic planning, providing students with a strong foundation in business concepts and practices. 

  • Core Marketing Competencies: Emphasis on practical applications to bridge the gap between academic theory and real-world marketing practices
  • Strategic and Business Alignment: Courses focus on aligning Marketing strategies with organisational goals to drive business success.
  • Digital Marketing and Creative Digital Content: In-depth understanding and practical skills in adapting digital and content creating.
  • Market Simulations and Case Studies: Applied learning through case-based discussions and market simulations to tackle real-world problems.

Practical Industry Experience

UNISEL’s Marketing Programme integrates practical experience into its curriculum through internships, industry collaborations, and project-based learning, ensuring students graduate with the knowledge and real-world skills to excel in the market. Through these placements, students develop:

  • Career Readiness: Enhances student resume and makes them job-ready upon graduation.
  • Networking Opportunities: Builds professional relationships that can lead to future job opportunities.
  • Confidence Building: Develops a deeper understanding of organisational marketing functions.
  • Competitive Edge: Sets you apart from other candidates in the job market.

Comprehensive Support

UNISEL is committed to providing a supportive learning environment for all students. Our comprehensive support services include:

  • Academic Advising: Guidance from academic advisors to help students plan their courses and achieve their educational goals.
  • Volunteer and Leadership Programs: Opportunities to engage with the community and enhance student leadership experience.
  • Networking Events: Participate in industry talks, alumni sessions, and career fairs.
  • Modern Learning Spaces: Access to state-of-the-art classrooms, labs, and libraries for an enhanced learning experience.
ENTRY REQUIREMENTS

Our program is accessible to a wide range of applicants, with various pathways for admission:

  • Passed Malaysian Higher School Certificate (STPM) with a minimum C Grade (NGMP 2.00) in any two (2) subjects, and passed in Mathematics and English at SPM level; OR
  • Passed STAM with minimum Jayyid Grade, and passed in Mathematics and English at Malaysian Certificate of Education (SPM) level; OR
  • Passed Foundation/Matriculation/Diploma or equivalent with minimum CGPA 2.00; OR
  • Passed Malaysian Skills Diploma (DKM) / Malaysian Skills Advanced Diploma (DLKM) / Malaysian Vocational Diploma (DVM) in related field with minimum CGPA 2.50 and get full accreditation
  • Passed United Examination Certificate (UEC) with minimum Grade B in any five (5) subjects including Mathematics and English.
TUITION FEES
  • Local tuition fee: RM25,410
  • International tuition fee: RM47,910
STUDENT OUTCOMES

Upon graduation, our Bachelor of Marketing (Hons.) graduates will be able to:

  • Apply fundamental principles and practices of Marketing in managing, organising, planning, and monitoring marketing plans and strategy.
  • Demonstrate a strong understanding of communication between staff and management, suitability of content creator, handling sales force, forecasting, and ethical practices in Marketing.
  • Communicate effectively with diverse stakeholders, including employees, leadership, and external partners.
  • Apply ethical decision-making in marketing policies, ensuring fairness, confidentiality, and compliance.
CAREER OPPORTUNITIES

The graduates are well-prepared for a wide range of rewarding careers, including:

 

  • Digital Marketing Executive: Responsible for managing and creating marketing content, identifying the target audience, implementing strategies to reach more people and prospects.
  • Sales Manager: Serve existing customers and acquire new customers, carry out market analyses, and look for opportunities to resell and distribute their product or service.
  • Marketing Manager: Plan, coordinate, and oversee marketing or advertising efforts across the team or agency, ensuring operations run smoothly.

 

Go to Program Details

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Leader of Transformation

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Universiti Selangor (UNISEL), formerly known as Universiti Industri Selangor was established on 23rd August 1999 and was given an approval under Private Higher Education Institutions Act 1996 (Act 555) on 14 March 2000. We are currently operating at two campuses; the sprawling 1000-acre Main Campus in Bestari Jaya and the City Campus in Shah Alam. Our establishment is in line with the State Government’s intention to make Selangor the leading regional education hub. Selangor plays an active role in the delivery of higher education programmes in order to enhance the development of human capital excellence. As one of the earliest private institutions of higher learning in Malaysia, UNISEL is unique as it is Malaysia’s first state-owned university.

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