DIPLOMA IN ADMINISTRATIVE MANAGEMENT KPT/JPS(R3/345/4/0116) 10/26 (A7574) PROGRAM DESCRIPTION Diploma...
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PROGRAM DESCRIPTION
The programme aims to produce graduates with contemporary knowledge and skills in various marketing disciplines, specifically emphasising professions with high moral and ethical values. Bachelor of Marketing (Hons.) equips students with quantitative skills and a global outlook in the field, aiming to broaden the students’ awareness of the world in which the market operates. Professionals who need digital marketing, sales management, retailing management, public relations, service marketing and more may benefit from the Bachelor of Marketing (Hons.) programme. This programme also prepares students to face real-world marketing planning and strategy challenges. The syllabus includes all related courses and is designed to meet the needs of the industry. Some courses involve practical use of current social media applications and content creation tools that fulfil the current market trends. Through regular syllabus reviews by the committee, the consistency of the syllabus is always maintained. With a great association with alumni and industry, this programme would have a better chance of being competitive.
Innovative Curriculum
The curriculum integrates key areas such as management, marketing, entrepreneurship, and strategic planning, providing students with a strong foundation in business concepts and practices.
Practical Industry Experience
UNISEL’s Marketing Programme integrates practical experience into its curriculum through internships, industry collaborations, and project-based learning, ensuring students graduate with the knowledge and real-world skills to excel in the market. Through these placements, students develop:
Comprehensive Support
UNISEL is committed to providing a supportive learning environment for all students. Our comprehensive support services include:
Our program is accessible to a wide range of applicants, with various pathways for admission:
Upon graduation, our Bachelor of Marketing (Hons.) graduates will be able to:
The graduates are well-prepared for a wide range of rewarding careers, including:
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Universiti Selangor (UNISEL), formerly known as Universiti Industri Selangor was established on 23rd August 1999 and was given an approval under Private Higher Education Institutions Act 1996 (Act 555) on 14 March 2000. We are currently operating at two campuses; the sprawling 1000-acre Main Campus in Bestari Jaya and the City Campus in Shah Alam. Our establishment is in line with the State Government’s intention to make Selangor the leading regional education hub. Selangor plays an active role in the delivery of higher education programmes in order to enhance the development of human capital excellence. As one of the earliest private institutions of higher learning in Malaysia, UNISEL is unique as it is Malaysia’s first state-owned university.
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