BACHELOR (HONOURS) DIGITAL GRAPHIC DESIGN

KPT/JPT(R3/213/6/0007)08/28(A7444)

PROGRAM DESCRIPTION

The Bachelor (Honors) of Digital Graphic Design at University Selangor (UNISEL) is a comprehensive three-year program designed to equip students with the knowledge and skills required to excel in the dynamic digital graphic design field. This program emphasizes both creativity and technical expertise, preparing students to adapt to the evolving demands of the graphic design industry. Students gain a deep understanding of design principles, innovative technologies, and practical applications through a multidisciplinary approach.

The program provides students with a solid foundation in areas such as typography, branding, digital illustration, animation, and interactive media design. Graduates of this program will be well-prepared for roles in various graphic design industries, equipped to handle real-world challenges, and capable of creating impactful visual communications. Whether pursuing careers in design, animation, web development, or visual storytelling, students will emerge as skilled professionals ready to contribute to the creative economy.

PROGRAMME HIGHLIGHT

Comprehensive Curriculum: The program offers a balanced and in-depth curriculum that covers a wide range of topics in graphic design, from foundational principles to advanced digital techniques. Students will explore areas such as typography, branding, digital illustration, animation, and interactive media design.

Hands-on Training: Students will engage in practical, project-based learning experiences designed to simulate real-world scenarios. This includes studio-based projects, software training, and collaborative assignments that develop both technical and creative skills.

Industry Exposure: The program emphasizes strong industry connections through guest lectures, workshops, and networking events. Students can participate in internships and industry-led projects, ensuring they graduate with practical experience and professional connections.

Sustainability Focus: The program incorporates sustainable design principles and encourages students to create environmentally responsible and socially conscious designs that align with global trends in sustainable development.

Research Opportunities: Students will have opportunities to engage in research activities, exploring emerging trends, technologies, and methodologies in digital graphic design, contributing to the advancement of the field.

Interdisciplinary Learning: The program fosters a multidisciplinary approach, integrating elements of technology, art, and business. Students will collaborate across disciplines to develop versatile skill sets applicable to various industries.

ENTRY REQUIREMENTS
  • A pass in STPM with a minimum of Grade C (GP 2.00) in any two (2) subjects or its equivalent
  • A pass in STAM with a minimum grade of Jayyid or its equivalent; 
  • A Certificate in Matriculation or Foundation with a minimum CGPA of 2.00, or its equivalent;
  • A Diploma (Level 4, MQF) with a minimum CGPA of 2.00, or its equivalent;
  • A pass in Malaysian Skill Diploma (DKM)/ Advanced Malaysian Skill Diploma (DLKM)/ Malaysian Vocational Diploma (DVM) from the Department Skills Development (JPK) with a minimum CGPA of 2.50 in any of the following areas
  • A pass in DKM / DLKM / DVM with a minimum CGPA of 2.00 and at least two (2) years of working experience in a related discipline
  • Other relevant equivalent qualifications recognized by the Malaysian Government.
  • Pass an interview OR submit of portfolio determined by the HEP as required.

Note: Additional entry requirements for the 2012-2016 DVM graduates include passing the Malaysian Vocational Certificate (SVM) with an equivalent of three credits in Sijil Pelajaran Malaysia (SPM). Candidates must achieve a credit in Bahasa Melayu (SVM Code 1104), a minimum Academic CGPA of 2.00, a minimum Vocational CGPA of 2.67, and demonstrate competency in all vocational modules. For SVM graduates from the 2013-2016 cohort, the equivalence of SVM with three SPM credits must also include a pass in History.

Alternatively, candidates may qualify with a pass in the Unified Examination Certificate (UEC) by obtaining a minimum grade of B in five subjects and passing English. All applicants must also achieve a minimum score of Band 3 in the Malaysian University English Test (MUET) or its equivalent.

For international students, English competency requirements include achieving at least Band 3 in the Malaysian University English Test (MUET) or an equivalent standard.

TUITION FEES
  • Local tuition fee: RM33,540
  • International tuition fee: RM55,560
STUDENT OUTCOMES

Graduates of a Bachelor of Digital Graphic Design can pursue careers in various sectors, including:

  1. Graphic Designer
  • Develop logos, branding materials, and promotional content.
  • Design layouts for print and digital publications.
  • Collaborate with clients to achieve visual communication goals.
  • Utilize design software to create innovative graphic solutions.
  • Ensure brand consistency across various media platforms.
  1. Animator (2D/3D)
  • Create animations for films, television, and digital media.
  • Develop character models and motion sequences.
  • Work on visual effects for multimedia projects.
  • Collaborate with creative teams on storytelling aspects.
  • Use advanced tools to enhance animation quality.
  1. 2D/3D Artist:
  • Design digital illustrations and renderings for various industries.
  • Produce concept art for gaming and entertainment.
  • Create detailed 3D models for product visualization.
  • Work with teams to produce immersive experiences.
  • Develop assets for augmented and virtual reality projects.
  1. Game Designer:
  • Design interactive game mechanics and storylines.
  • Develop game levels, characters, and environments.
  • Test and refine gameplay for optimal user experience.
  • Collaborate with programmers and artists on game projects.
  • Research gaming trends to create engaging content.
  1. Visualizer
  • Conceptualize visual campaigns for advertising and marketing.
  • Create mood boards and design mock-ups.
  • Translate client ideas into compelling visual presentations.
  • Collaborate with creative teams to refine visual strategies.
  • Stay updated on trends to deliver innovative concepts.
  1. Illustrator:
  • Design and optimize user-friendly website interfaces.
  • Implement responsive design for mobile and desktop devices.
  • Collaborate with developers on functional web features.
  • Ensure websites meet accessibility and usability standards.
  • Update and maintain web design elements regularly.
  1. Videographer:
  • Plan and execute video shoots for various purposes.
  • Edit footage to create compelling visual stories.
  • Work with clients to develop video concepts and scripts.
  • Operate and maintain professional video equipment.
  • Incorporate special effects and graphics into video projects.
  1. UX Designer:
  • Conducting user research to understand audience needs.
  • Design wireframes and prototypes for digital platforms.
  • Collaborate with developers to implement user-centered designs.
  • Test designs for functionality and user satisfaction.
  • Stay informed about UX trends to improve design strategies.
  1. Product & 3D Designer
  • Create innovative designs for consumer products.
  • Develop prototypes and 3D models for testing.
  • Collaborate with engineering teams on product feasibility.
  • Research market trends to inform design choices.
  • Present design concepts to stakeholders and clients.
  1. Art Director
  • Oversee creative teams and design projects.
  • Develop and maintain visual brand identities.
  • Guide the conceptual and artistic direction of campaigns.
  • Review and approve creative materials before release.
  • Coordinate with clients to meet creative objectives.
  1. Digital Imaging Analyst
  • Edit and enhance visual content for various platforms.
  • Analyze image quality and make necessary adjustments.
  • Work with digital imaging software to achieve desired effects.
  • Manage digital asset libraries for organizations.
  • Collaborate on projects requiring precise image manipulation.
CAREER OPPORTUNITIES
  • Assistant System Analyst
  • Database Administrator
  • Web Designer/Developer
  • Information System Officer
  • IT Consultant
  • System Development Officer
  • Help Desk Officer

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Universiti Selangor (UNISEL), formerly known as Universiti Industri Selangor was established on 23rd August 1999 and was given an approval under Private Higher Education Institutions Act 1996 (Act 555) on 14 March 2000. We are currently operating at two campuses; the sprawling 1000-acre Main Campus in Bestari Jaya and the City Campus in Shah Alam. Our establishment is in line with the State Government’s intention to make Selangor the leading regional education hub. Selangor plays an active role in the delivery of higher education programmes in order to enhance the development of human capital excellence. As one of the earliest private institutions of higher learning in Malaysia, UNISEL is unique as it is Malaysia’s first state-owned university.

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