BACHELOR OF BUSINESS ADMINISTRATION (HONS) JPT/JPS (N/340/6/0765) 09/22 (MQA/PA/7984) PROGRAM...
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JPT/JPS (N/340/6/0765) 09/22 (MQA/PA/7984)
PROGRAM DESCRIPTION
The Bachelor of Business Administration (BBA) programme is designed to develop innovative and dynamic leaders with the skills and knowledge to thrive in a rapidly changing global business environment. This comprehensive programme blends theoretical foundations with practical applications, providing students with a strong understanding of core business disciplines such as management, marketing, finance, accounting, operations, and entrepreneurship.
PROGRAMME AIMS
The BBA programme is committed to achieving the following objectives:
Innovative Curriculum
The Bachelor of Business Administration programme offers a forward-thinking curriculum tailored to meet the demands of the global business environment. Key features include:
Practical Learning Experience
The programme emphasises experiential learning to prepare students for real-world business environments. Highlights include:
Communication Skills
Recognising the importance of effective communication in the business world, the programme incorporates professional communication and presentation skills training to prepare students for diverse business contexts.
Comprehensive Student Support
The Bachelor of Business Administration programme prioritises a supportive and enriching learning environment through:
The Bachelor of Business Administration programme is designed to develop future business leaders with the knowledge, skills, and mind-set needed to excel in their careers and contribute meaningfully to the global economy.
The Bachelor of Business Administration (BBA) programme graduates will possess the knowledge, skills, and competencies to excel in the dynamic business world. The programme ensures that students achieve the following outcomes:
Graduates will demonstrate a strong understanding of core business principles, including management, marketing, finance, and operations, enabling them to analyse and address complex business challenges effectively. They will be well prepared to contribute immediately to the professional workforce.
Through their chosen specialisation—Marketing, Financial Management, Business Analytics, or Human Resource Management—graduates will acquire in-depth expertise that enhances their ability to make impactful contributions in their specific fields.
Graduates will exhibit excellent verbal and written communication skills and the ability to collaborate effectively within diverse teams. They will be adept at fostering positive stakeholder relationships, ensuring organisational success.
Students will master modern digital tools and data analytics platforms to critically analyse business data and make informed, data-driven decisions that support organisational goals.
Graduates will demonstrate strong leadership and entrepreneurial abilities, empowering them to drive innovation, manage resources efficiently, and solve complex problems in a variety of business contexts.
Students will uphold the highest ethical standards in their professional practice, making legally sound and socially responsible decisions. They will actively contribute to sustainable business practices that benefit their organisations and society.
Graduates will possess a global mind-set, understanding the nuances of operating in multicultural and international business environments. This perspective will enable them to navigate the challenges of globalisation effectively.
Students will cultivate the ability to engage in continuous personal and professional development, staying updated with industry trends and acquiring new skills to remain competitive in the evolving business landscape.
Graduates of the Bachelor of Business Administration (BBA) programme are well-equipped to pursue a wide array of fulfilling careers, leveraging their expertise in Islamic Finance and Halal Management. Potential career paths include:
These career opportunities span diverse industries such as banking, finance, logistics, manufacturing, hospitality, and retail, ensuring graduates are prepared to meet the growing demand for professionals with expertise in Islamic Finance and Halal practices.
The Bachelor of Business Administration programme graduates will emerge as well-rounded professionals, ready to pursue rewarding careers in corporate management, consulting, financial services, marketing, and beyond.
Universiti Selangor (UNISEL), formerly known as Universiti Industri Selangor was established on 23rd August 1999 and was given an approval under Private Higher Education Institutions Act 1996 (Act 555) on 14 March 2000. We are currently operating at two campuses; the sprawling 1000-acre Main Campus in Bestari Jaya and the City Campus in Shah Alam. Our establishment is in line with the State Government’s intention to make Selangor the leading regional education hub. Selangor plays an active role in the delivery of higher education programmes in order to enhance the development of human capital excellence. As one of the earliest private institutions of higher learning in Malaysia, UNISEL is unique as it is Malaysia’s first state-owned university.
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