Bachelor of Marketing (Hons)
The Bachelor of Marketing program provides a comprehensive exploration of key marketing principles, including market research, consumer behavior, advertising, and digital marketing. With a focus on practical application through projects and internships, students develop analytical and communication skills. This degree opens doors to careers in areas such as advertising, brand management, and market research, offering a solid foundation for success in the dynamic marketing industry.
Entry Requirement

- Passed STPM with a minimum Grade C (NGMP 2.00) in any two (2) subjects, and passed in Mathematics and English at SPM level; OR

- Passed STAM with minimum Grade Jayyid, and passed in Mathematics and English at SPM level; OR

- Passed Foundation/Matriculation/Diploma or equivalent with minimum CGPA 2.00; OR

- Passed Malaysian Skills Diploma (DKM) / Malaysian Skills Advanced Diploma (DLKM) / Malaysian Vocational Diploma (DVM) in related field with minimum CGPA 2.50 and get full accreditation.

- Passed United Examination Certificate (UEC) with minimum Grade B in any five (5) subjects including Mathematics and English.

Accreditation
KPT/JPT (R2/342/6/0131) 06/24 (A10585)
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Program Details
Career Prospects :

- Digital Marketing Executive

- Entrepreneur

- Project manager

- Sales manager

- Marketing manager

- Operation executive/manager

- Any related executive position in government agencies

- Officer and Assistant Officer in related field

- Lecturers

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Universiti Selangor (UNISEL), formerly known as Universiti Industri Selangor was established on 23rd August 1999 and was given an approval under Private Higher Education Institutions Act 1996 (Act 555) on 14 March 2000. We are currently operating at two campuses; the sprawling 1000-acre Main Campus in Bestari Jaya and the City Campus in Shah Alam. Our establishment is in line with the State Government’s intention to make Selangor the leading regional education hub. Selangor plays an active role in the delivery of higher education programmes in order to enhance the development of human capital excellence. As one of the earliest private institutions of higher learning in Malaysia, UNISEL is unique as it is Malaysia’s first state-owned university.

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